Thursday, May 12, 2011

The Top 5 Best Selling Brands of Whisky Worldwide

Whisky Brand Company Name
Sales Percent Change

Sources: The Drinks International Millionaires Club report 2009, various.
List Notes: Sales are for the year 2009 in millions of 9-litre cases. Percent change is from the year 2008. Whisky is non-scotch whisky.
Bagpiper Whisky United Spirits
Bangalore, India
15.41million cases + 10.5%
McDowell's No.1 Whisky United Spirits
Bangalore, India
13.39 million cases + 16.8%
Jack Daniel's Whisky Brown-Forman
Louisville, Kentucky, U.S.A.
9.52 million cases + 2.0%
Officer's Choice Whisky Allied Blenders & Distillers
Mumbai, India
9.50 million cases + 43.9%
Original Choice Whisky John Distilleries
Bangalore, India
8.84 million cases + 37.9%

  1. Indian whiskies continued to dominate whiskiesof the world rankings, accounting for 14 out ofthe 26 whisky brands and five out of the leading six. theIndian whisky market had a size in excess of 100million 9-litre cases in 2008 which is around twice thatof all the other types of whisky combined,excluding Scotch. Indian whiskies dominated the top 10 positions ofthe fastest growing brands, in a category that sawdouble-digit growth in 2008 from an alreadyhigh base. 
  2. United Spirits Limited (USL) is the largest Spirits Company in India and among the top three spirits companies in the world.
  3. Whisky is the largest spirits category in India; local products dominate, although imported whisky is growing and has huge potential for further growth. Indian whisky has been enjoying huge growth as economic prosperity encourages consumers to trade up from local unbranded spirits to branded whisky and other spirits.
  4. Whisky is a shortened form of usquebaugh, which English borrowed from Gaelic (Irish uisce beatha and Scottish uisge beatha). This compound descends from Old Irish uisce, "water", and bethad, "of life" and meaning literally "water of life". It meant the same thing as the Latin aqua vitae which had been applied to distilled drinks since early 14th century.
  5. The non-Scotch whisky market, chiefly comprising Irish, American, Canadian, Indian and Japanese whiskies, is one of the largest growth areas of the global wine and spirits industry. The performance of the three most international non-Scotch whisky categories - US, Canadian and Irish - has been more varied. Irish whiskey is currently the most rapidly rising of the three, accelerating at an impressive rate and rising by 8% CAGR between 2003 and 2008 to reach 4.46 million cases.
Top 5 facts sources: The Drinks International Millionaires Club report 2009, Global market review of world whiskies - forecasts to 2014, various.