Saturday, February 7, 2009

SRK: A cut above the rest

Aggressive marketing seems to be the mantra of filmmakers today.
Shah Rukh Khan
Shah Rukh Khan More Pics


If Aamir Khan got barber’s to give the ushers at some multiplexes a buzz-cut, after his own style, to promote Ghajini, Shah Rukh Khan has gone a step further. SRK has planned to invite about 400 barbers, from across Maharashtra with their families, at the premiere of Billu Barber.

Director Priyadarshan confirmed the story and said, “Instead of having celebs over for the premiere of Billu Barber, Shah Rukh has planned to invite 400 barbers and their families to the premiere. His idea is to welcome barbers for the premiere on February 12, as the film revolves around Irrfan Khan, who plays a barber. Things are just getting organised for the première and the office is also in talks with the barbers’ association to get everything sorted for the big day.”

Red Chillies’ Billu Barber revolves around the story of two childhood friends, one a poor village barber, played by Irrfan Khan and a superstar (Shah Rukh Khan) and the equation between these friends from diverse backgrounds. The characters are based on Lord Krishna and Sudama.”